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The slip was for two hundred and forty euros. It was a Tuesday in Lyon, late March, and the shop was quiet enough that I could hear the rain against the window. The owner — his name is Laurent, he's run the same repair counter for eleven years — had the phone open on the bench in front of him. A... Read More

A few weeks ago I got a call from a wholesaler in Warsaw. Let's call him Tomek. He runs a decent accessories distribution business — five staff, a warehouse full of standard tempered glass, steady monthly volume. He called because a customer had walked into his showroom, asked for something specif... Read More

The Phone Case + Screen Protector Bundle Playbook: A Wholesale Strategy That Doubles Your Ticket It started with a quiet Tuesday in Aarhus. A distributor I know — let's call him Mads — runs a mobile accessories wholesale operation that feeds about forty shops across Jutland. He called me frustra... Read More

I was talking to a phone shop owner in Madrid last month. His screen protector rack sat right by the register — the most valuable shelf space in any retail store. He was selling about 40 protectors a month at €9 each. That's €360 in revenue. After paying €1.80 wholesale per protector, his gr... Read More